Evan Shapiro: Why Creator-Led Content Is the Future of M&E

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Looking for more insights to help you enhance your skills and create compelling content for your audience? The content you see was created by some of your favorite creators! The most popular creators vary across different platforms and styles. A content creator is anyone who creates content for a consumer market. Your favorite podcaster is a content creator, and so are the bloggers, YouTubers, and Instagrammers you follow. The amount you’ll be paid as a content creator is highly variable, based on a wide range of factor


His $80 million exclusive deal with Wondery is just one of many high-profile successes in the creator economy Shapiro points to.